Task 12: Target Audience

Audience is the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.
Target audience is a particular group at which a product such as a film or advertisement is aimed.
We define target audience by:

• Age
• Gender
• Class/Income
• Ethnic group
• Interests
• Location

It is useful for a film to have a target audience because:

Survey Monkey results:

We had 18 responses in total. The response summaries are shown below:

The second question was 'What is your age group?'



The third question was 'What area do you live in?'

Australia (1)
Canada (1)
Greenwich (1)
London (1)
Scotland (1)
The Himalayas (1)
Watford (1)
Islington (2)
Essex (3)
Camden (6)

The fourth question was 'Please describe your race/ethnicity.'

Black British (1)
Latin (1)
Primate (1)
Asian (2)
Mixed (2)
White British (2)
White (8)

The fifth question was 'What are your interests/hobbies?'

Cinema (1)
Cooking (1)
Dating (1)
Eating food (1)
Going out with friends (1)
Horse riding (1)
Making money (1)
Partying (1)
Sewing (1)
Shopping (1)
Sports (1)
Social media (1)
Swinging from trees (1)
Dancing (2)
Music (2)
Socialising (2)
Travelling (2)

The seventh question was 'Who are you top three favourite actors/actresses?'

First options were:

Reese Witherspoon
Eddie MurphyRobert De NiroMatt DamonDenzel WashingtonCameron Diaz (2)Jodie FosterKevin HartCeaserAdam SandlerJoseph MorganDylan O'BrienWill Smith (2)
Johnny Depp (2)

Second options were: 

Jenna Dewan

Morgan Freeman

Dustin Hoffman

Hugh Jackman

Christian Bale

Changing Tatum

Jennifer Saunders

Bradley cooper

King Kong

Channing Tatum

Asher Monroe

Thomas Brodie Sangster

Brad Pitt (2)

Jennifer Lawrence

Leonardo Di Caprio

Mila Kunis

Third options were:

Channing Tatum

Kathy Bates

Robin William

James Franco

Michael Caine

Sandra Bullock

Joanna Lumley

Ice Cube

Bubbles

Cameron Diaz (2)

Ian Somerhalder

Tom Hanks (2)

Tom Cruise

Kristen Stewart

The ninth question was 'Reasons for genre preferences.'

The tenth was 'What is your favourite film?'

The three genres that people liked the most were: Thriller, Action and Comedy.

The reasons they said that is because they are entertaining, funny and engaging. They said that they like being on edge and the intenseness of thrillers and action films. Comedies are just humorous and fun to watch with friends.