Task 12: Survey Monkey

Target Audience Research

What is a target audience?

A target audience is a particular group at which a product is aimed at, in this case a film.

In order to help decide our target audience and film genre, we made and conducted a survey on people from a range of ages to find out which are the most popular genres for each age group.
We used social media to help spread our survey and collect a range of results.

When analysing our results we could see that the most popular genre is action followed by thriller. When looking at the individual responses, we also found that people in the age range 12-24 preferred action and thrillers whereas people above that age tended to prefer comedies and rom-coms.

The data received from our results allows us to effectively choose a genre for our film whilst also ensuring we are aiming it at the right audience.

Task 11: Genre and audience research BFI.

Genre - chapter 4

1. which genres were the most successful at the UK box office?
 -Comedy
-Animation
-Action

2.which genres were the least popular or successful at the UK box office ?
-War
-Documentary
-Romance

3. which film Genre had the most films released in 2013-14 (not the most successful but the biggest number of films made)?
Comedy accounted for the highest proportion of releases (22%)and took 14% of the box office.The top earning comedy was The hangover part 3.

4. How many films in this genre were made in 2013-14?
153

5. how many animated films were made ?
Animation included the biggest film of the year ; Despicable me 2 . combined gross of 247 mil with 33 releases.

6. how many actions films were made ?
Action was the second highest earning genre of the year with a combined gross of 215 million  with 47 releases - iron man 3.

7. what does this information about the genre tell you about ?

-Film production: Film producers make films that are relevant although some of them might not be successful.

-Film audiences: Film audience like fictional stuff for example documentaries and war were the least popular ,they like happier films ; story lines.




Audiences- chapter 15 

1. Which age group made up the largest proportion of cinema admissions in the UK (who went to the cinema most)?
15-24 at 33%

2. Which comedy film was most successful with this age group?
The hangover part 3

3.Which film was most popular with the over 50s ? what genre film is it ?
Quartet ; Comedy and Drama
Seen by 90% of cinema goers of this age.

4. Which Genre was most popular with men ?
Action,Thrillers,Comedies

5.What Genres were most popular with Women?
Romance films mostly but also family and teen films like Frozen and One direction; about time.

6. Uk films appealed most to which audience type?
Females  45 and above

7. Which 3 films were most popular with the 7-14 age group ? what does this tell us about their preferred Genre?

One Direction this is us (UK)
Wreck it ralph
Despicable me 2

This tells us the preferred genre is usually something that attracts young people either visually or through audio and sound.

Task 10: Intro to Genre

What is Genre?

Task 10: Intro to Genre

Task 8: Film Analysis

Favourite film- Panic Room

Analysis

Atmospheric music- dramatic, sinister
Large fonts
Cliff hanger
Ticking in the background- tension

Order of credits

1. Columbia Pictures
2. Production
3. Main character
4. Other characters
5. Title of the film
6. Other cast members
7. Costume
8. Music
9. Film editors
10. Production designers
11. Director
12. Producer
13. Writer
14. Director

Task 8: Mission Impossible: Ghost Protocol

In this film, the title sequence gives a lot of clues and foreshadows to the audience. This means that it will keep the audience interested and looking forward to what is coming throughout the rest of the film. It contains a lot of short clips of scenes which appear later on in the film but not enough that the audience knows completely what is going on. This leaves mystery and keeps the audience wanting to know more. The title sequence has the iconic Mission Impossible theme which embodies energy and thrilling mystery. It is also very catchy and quite fast paced which will create excitement and will leave the audience thrilled and eager. The camera follows a lit fuse which goes through different settings and locations which gives the audience an idea of the different places that show up in the film later on. The titles used are big, bold white text. My guess for using this type of font and text is because they don't want the audience to get distracted by the titles and miss out on the clues in the background. There is a lot of action going on in the background which should grasp the audiences attention, and just to ensure that their undivided attention is on that, they use a standard font and text. The only title which is different and interesting is the name of the film which is bold and in capitals. It also is written in flames and sparks are flying out of it. This title is on a black background which makes it stand out and makes the audience remember it. You can definitely tell which genre this film is by the title sequence as it contains a lot of action based shots. For example, it contains fighting, jumping off things, firing guns, fast cars et cetera. The title sequence is very fast paced and quite intense.

The order of the credits:

1. Production Companies: Paramount Pictures and Skydance Production present
2. Producer: A Tom Cruise production
3. Producer: A Bad Robot production
4. Director: A Brad Bird film
5. Main Actor: Tom Cruise
6. Name of the film: Mission Impossible: Ghost Protocol
7. Other main actors: Jeremy Renner; Simon Pegg; Paula Patton; Michael Nyqvist; Vladimir Mashkov; Josh Holloway; Anil Kapoor and Lea Seydoux
8. Casting by: April Webster, csa & Alyssa Weisberg, csa
9. Visual Effects Supervisor: John Knoll
10. Co-producers: Josh Appelbaum; Andre Nemec; Tom Peitzman and Tommy Harper
11. Music by: Michael Giacchino
12. "Mission: Impossible Theme" composed by: Lalo Schifrin
13. Costume Designer: Michael Kaplan
14. Edited by: Paul Hirsch, A.C.E.
15. Production Designer: Jim Bissell
16. Director of Photography: Robert Elswit, ASC
17. Executive Producers: Jeffrey Chernov; David Ellison; Paul Schwake and Dana Goldberg
18. Produced by: Tom Cruise; J.J Abrams and Bryan Burk
19. Based on the television series created by: Bruce Geller
20. Written by: Josh Appelbaum and Andre Nemec
21. Directed by: Brad Bird

Task 8: Analysis of Chronicle

The title sequence for Chronicle discreetly foreshadows some of the key events in the film. The credits are filled with the colours of the colours of the substance that the characters find underground.
It shows stills of the main characters throughout the film. If watching the film for the first time the audience would most likely be confused as they have missed the vital signs revealing the story line of the film and its genre. Despite this I also think the audience will be intrigued and therefore want to watch the film.
The title sequence isn't necessarily fast paced but the soundtrack used is quite up beat. It also suggests some of the key themes of the film and foreshadows some of the life changing events for the characters in the film.
The fact that at the end of the title sequence when the title is shown the screen shakes could infer that everything isn't as it seems or be referring to the explosions that go off throughout the film.


The order of the Credits:

1. Director
2. Executive Producers
3. Story
4. Producers
5. Screenplay
6. Stars
7. Title